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About Me

I started building websites and brands on my own long before design school, then studied Graphic Design and kept adding tools: video, photography, motion, 3D, AR and AI. Today I bring all of them together as an independent designer — and as a digital artist whose work has been exhibited in Paris.

See my work Start a project
15+
years designing for brands and the web
AMIPCI Award
2012 · Financial services website, designed & built
Paris 2023
Tzompantli exhibition · NFT Factory

I’m Fabi Yamada, a multidisciplinary designer from Hermosillo, Mexico. I design brands, build websites, edit video, model in 3D and experiment with AR and AI — very often all within the same project.

Where it started

I was designing websites, logos and ads for my own and school projects long before anyone paid me to. That curiosity took me to a degree in Graphic Design at Universidad del Valle de México, where I trained in editorial, brand and web design.

I never stopped adding tools: video editing, photography, motion graphics, 3D modelling and animation, augmented reality and, more recently, artificial intelligence. Each one made the others more useful.

What I do

  • Brand identity, art direction and creative direction
  • Web design and front-end development
  • Print, digital and social media advertising
  • Video editing, motion graphics and photography
  • 3D modelling and animation, AR filters and web games
  • Digital illustration and digital art

A few highlights

  • A financial services website I designed and built front to back received the AMIPCI Award 2012 in its category.
  • I have created complete corporate identities and led design teams as art director.
  • I designed and developed a brand website complete with online games and Instagram AR filters.
  • For a financial firm, I planned and ran digital campaigns, produced video content, built the website and designed new ways for brokers and partners to get in touch.
  • My digital art has been part of collaborative projects with Mexican crypto artists, including the Tzompantli exhibition at NFT Factory, Paris (2023).

Why independent

I work directly with founders, brands and teams, without agency layers. One person from the first sketch to launch means faster decisions, nothing lost between departments, and a result that holds together — brand, website and content speaking the same language.

Beyond client work

I also create content and digital products for creators — tools, prompts and tutorials, all tested in my own production work. You’ll find them in the Lab.

Amicus Plato, sed magis amica veritas.

Aristotle